THE MAGAZINE FOR A MORE AWARE AND SUSTAINABLE LIFE

The green lifestyle is presented for the first time in a quality publication: compelling, investigative, and visually appealing.

GREEN ONE is the first major magazine in the German-speaking countries about the greener life we all can lead. With a stunning design, it presents compelling stories: fascinating interviews with leading personalities from business, science, the arts, and politics; enthralling reports; investigative journalism; the latest technological, scientific, and lifestyle trends; pictorial features; and guest columns by leading experts.

GREEN ONE is a complimentary magazine published twice per year. It is distributed mainly by direct mail and available at theme-related events as well as being distributed by premium partners.

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NEVER BEFORE HAS SUSTAINABILITY BEEN SO ENTHRALLING

Pioneers, new technologies, and how to change your life: With GREEN ONE, we show sustainability from its most appealing perspective.

How can one live green? This is the core question we at GREEN ONE are trying to answer. Our periodical has been created for the general public to reach and inspire a large audience. It presents quality journalism, a visually appealing modern appearance, and accurate, compelling reports.

We aim to show how each of us can become more eco-friendly and socially responsible by improving our way of dealing with nature; our resources, such as water and energy; and above all, our consumer behavior. Making important changes can be quite easy.

We report on important current topics, investigate and uncover misdeeds, present leading personalities who have something to say, conduct exciting and motivating interviews, present new products, highlight environmentally engaged companies, and inspire as many people as possible to lead a more aware life.

Following are some of our editorial focal points

LIFE

LIFE

Green Living
Fashion
Cosmetics
Textiles
Building, Living, & Architecture
The Arts

FUTURE

FUTURE

Future Technologies
Energy
Solar & Wind Energy
Technology

BALANCE

BALANCE

Work–Life Balance
Health
Nutrition
Fitness
Travel
Vacationing
Water

MOVE

MOVE

Innovation
Awareness
Mobility

VALUES

VALUES

Environment
Business
Social Responsibility
Values
Investment, Banking, & Insurance
Real Estate

GREEN ONE
GREEN ONE

TARGET GROUPS: NEVER BEFORE HAS SUSTAINABILITY BEEN SO TOPICAL

We reach people that want to lead a more conscious life. According to recent studies, this is one in three people.

Unlike many environmentally focused media, GREEN ONE doesn’t just try to reach a small, interested professional audience but rather everyone who is concerned about our planet. We have very carefully studied the Sinus-Milieus® models and lifestyle of our target groups. Among the core target groups for GREEN ONE are:

LOHAS
(“Lifestyles of Health and Sustainability”) These are power consumers with above-average income who consider green lifestyle, sustainability, environment, innovative technology, and health, as well as corresponding consumer behavior, important. Ethics, along with quality products and services, are an integral part of their market orientation, and their balanced lifestyle is not one of abstinence or forgoing but rather is marked by the conviction that better ideas, intelligent technologies, and active social awareness are the prerequisites for a sustainable life.

OPINION LEADERS
These come from the fields of sustainability, corporate social responsibility, climate, and environment.

PROPAGATORS
These include directors, managers, educators, and professors at various grammar schools, high schools, and universities throughout the German-speaking countries, as well as students at all levels.

HIGH NET-WORTH INDIVIDUALS
These come through cooperation with financial institutes.

LEADING DECISION MAKERS
These come from politics, science, business, the arts, management, and sports. Examples include board chairmen, CEOs, managing directors, CSR managers, environmental managers, sustainability managers, marketing executives, and advertising executives.


  • THE LARGEST COMPANIES in Germany and Austria
  • MOBILITY
    This includes electric and hybrid vehicles; environmentally friendly mobility, electric bicycles, and public transportation; traffic, municipal, and regional planning; car rental/sharing; and much more.
  • LIFESTYLE
    This includes fashion, cosmetics, textiles, entertainment, electronics, and more.
  • BANKS / INSURANCE / REAL ESTATE
  • ORGANIC NUTRITION
LOHAS
OPINION LEADERS
DECISION

ADVERTISING: USE GREEN ONE FOR YOUR PUBLIC IMAGE

GREEN ONE is the leading advertising environment for your campaign. Reach target groups interested in green lifestyles, sustainability, the environment, and innovative technology.

ADVERTISING ADVERTISING ADVERTISING ADVERTISING ADVERTISING

GREEN ONE is the leading advertising environment for companies, organizations, and service providers that want to present themselves and their products to a large target group interested in sustainability, environment, health, innovative technology, and a socially responsible lifestyle. We want to appeal to power consumers whose lifestyle is centered on health and sustainability.

According to renowned trend researcher Matthias Horx, such people have above-average income, and ethics and quality are part of their market orientation. They believe balance can lead to a better world—not through abstinence or reduced consumption, but rather through better ideas and intelligent technologies—and thus, a better environment and social equity can be achieved.

With GREEN ONE we reach people willing to spend more for a consumer product if, at the same time, they can make a contribution to nature, our environment, and fair production conditions.

Are you interested in advertising in GREEN ONE? We will gladly send our rates and all relevant information. We would be more than happy to hear from you personally and answer all your questions directly.

We look forward to hearing from you.

Georg Kindel
gk@ooom-world.com

OOOM HOLDING GMBH
Kalvarienberggasse 68
A-1170 Vienna
Austria

Phone: +43 1 522 34 23
Fax: +43 1 253 67 22-71 71